For plants to thrive they need healthy roots, but standard pots deform roots which seriously compromises the plant. The Air-Pot system does the opposite, actively enhancing the plant, by making it develop a mass of healthy fibrous roots. This maximizes its ability to absorb nutrients and water, leading to a healthier, faster-growing plant. Nurseries in many countries are reaping the benefits of the Air-Pot system, from the small to the very large.